GA’s new tag manager

If have gone down the GA route and have more than just the absolute basic installation this latest development may be really useful, it is GA’s Tag Manager.

From their video it all seems quite easy. The basics are:

  • Log in with your G account
  • Create a container – this will hold all tags on site
  • Your container code is generated, paste into every before the closing tag

This can contain any marketing, measurement tag e.g. conversion goals, event tracking, conditional logic and the like. These containers can hold Google and other 3rd party codes which is helpful.

You pick up your ids from adwords interface and other places, and if you get it wrong you can make real-time changes, so no need to wait for a release or dev involvement.

See their video for more details.

About Adrian Land

Adrian has been SEO'ing since '98 and is the Head of Inbound Marketing at My Destination and the Managing Partner of the Inbound & SEO performance agency SeSoMe.
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