Talkonomics

The other day in a conversation about social media, its influence and is it worth measuring. As part of that conversation the collective came up with the term “Talkonomics”. So here is my attempt at a definition.

Talkonomics” – the study and measurement of conversations in social media.

And in a business context you could add,

Talkonomics” – the study and measurement of engagements (mentions and interactions) with groups or brands.

What do you think? Any other definitions?

About Adrian Land

Adrian has been SEO'ing since '98 and is the Head of Inbound Marketing at My Destination and the Managing Partner of the Inbound & SEO performance agency SeSoMe.
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