Category Archives: SEM

Bing & Yahoo search alliance – migration has started for PPC

Posted on 19 August, 2010 by Adrian

If you are running any search campaigns in the USA or Canada you should be aware that this week that Bing is starting to take over the natural search on “Yahoo search” results. And the migration of the Paid Search platform has started via a transition tool. Continue reading →

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Google changing its EU and UK trademark policy again

Posted on 8 August, 2010 by Adrian

The big G announced on the 4th of August 2010 via a press conference and their blog. Last year in the US, advertisers were allowed to use trademarks in their adverts even though they were not the trademark owner. This … Continue reading →

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Product listing ads

Posted on 13 November, 2009 by Adrian

Following on from my rant about never having to leave Google.  Where I commented on on the recent changes in PPC where you can Compare products such as Loans.   Now you can see prices and pictures for commodities/every day … Continue reading →

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Google comparison ads are back

Posted on 3 November, 2009 by Adrian

More evidence that you will never ever, ever need to leave Google. We can see that the Comparison ads are back for all to see.  I wrote some notes about a trial of this in a previous post almost a year … Continue reading →

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Google Adwords price comparision functionality

Posted on 24 October, 2008 by Adrian

The ever growing ways for Google to make money through adwords is increasing again. I saw this beta test in one of the more lucrative markets of loans. If you do a search for “Secured loans”, you are likely to … Continue reading →

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