Category Archives: SEM

Bing & Yahoo search alliance – migration has started for PPC

If you are running any search campaigns in the USA or Canada you should be aware that this week that Bing is starting to take over the natural search on “Yahoo search” results. And the migration of the Paid Search platform has started via a transition tool. Continue reading

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Google changing its EU and UK trademark policy again

The big G announced on the 4th of August 2010 via a press conference and their blog. Last year in the US, advertisers were allowed to use trademarks in their adverts even though they were not the trademark owner. This … Continue reading

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Product listing ads

Following on from my rant about never having to leave Google.  Where I commented on on the recent changes in PPC where you can Compare products such as Loans.   Now you can see prices and pictures for commodities/every day … Continue reading

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