Following on from my rant about never having to leave Google.  Where I commented on on the recent changes in PPC where you can Compare products such as Loans.   Now you can see prices and pictures for commodities/every day shopping items.  On the Google blog they give a screen grab and examples for stand alone as below and inline on the right hand side.  As this is on a PPC basis it will make sure that all serious competitors are spending as much as possible in this One-up-man-ship-advert-arms-race. And my only concern is about my beloved SEO.  Why would you click on the boring SERPs when the information is available like this to the side.  Mixed with the movement of the adwords from absolute right to right aligned to SERPs – the classic Pareto rule of PPC Versus SEO Click from SERPs is moving to more in favour of the paid stuff.  Well, they are a media company with targets of growth like the rest of us!

Product Ads on Google

Its another move into supply chain integration and control demand!

When Google starts to have its own warehouse and fulfilment team. You really won’t need to leave Google!

Still love them and hate them in equal measures. Or is this just jealousy that I didn’t think of it first?

Tags: General Comment, google, Shopping

More evidence that you will never ever, ever need to leave Google. We can see that the Comparison ads are back for all to see.  I wrote some notes about a trial of this in a previous post almost a year ago >>

If you go to Google.com for Mortgages you will see this type of screen.

Mortgage comparison on Google.com adwords

If you are running adwords, and you are in a competitive comparison rich areana, get clicking those ‘include’ me buttons today.

It seems to add value to their users, Google is once again working on supply chain integration (or is that eradication?).

Tags: comparison ads, google, PPC. adwords, world domination

The ever growing ways for Google to make money through adwords is increasing again. I saw this beta test in one of the more lucrative markets of loans.

If you do a search for “Secured loans”, you are likely to see something like this.

You can put in the amount here or leave blank. If you go through, you are shown the suppliers who I am guessing at this stage are paying extra (if not, in time they will be).

I wonder how many more verticals could end up inside Google?

Tags: google, PPC. adwords