So, the clear long term direction is to keep making a quality, well written, engaging, fast site that people would choose to recommend to their friends and family and mention on social. So, no change there.
If you are doing things to game Google, which everyone has to [to some degree] as there is a [...]
At the weekend, I had the pleasure of being invited to speak at the inaugural Traverse Events’s travel blogger weekend down in [very] sunny Brighton. It was a busy old time, starting out on Friday nights reception which was definitely in high spirits, [many of which were served in small glasses!], followed by a full Saturday of workshops, discussions, [...]
Like many topics in SEO, it comes down to quality, moderation and balance. Aim for fewer, higher quality and normally it is deemeded worthwhile and wholesome. Too many, automated and low quality = bad = spammy.
Matt tells tells us
…it can be good
…but it could be bad
Like chocolate at Christmas [...]