I have just come across this video as referenced in a Phocuswright round up.  It is a presentation by my new (well as of today) favourite site, Socialnomics.  The video is similar in nature to a good book of “Freakonomics”, mixed with Gladwell’s “Tipping point” blended into the case for doing “something” as a business.

I too can appreciate that social media (SMO) is not right for everyone and everyone’s business. And after some pilots I have run, your customers may point you in the real direction.  But not to act seems to be a lost opportunity.

To measure ROI on social media is difficult if you are comparing to conventional channels.  You should ask yourself whether a Twitter followerer or Facebook fan is worth <, > or = to a newsletter sign-up? And whether a highly engaged internet active, prequalified online early adopter is the type of customer you should be appealing to?

With one foot in the marketing world, I hear my colleagues past and present talk about “customer centric”, “customer engagement” and “top of mind”.  Surely any medium that allows the customer to be in charge of comms/info/receiving deals is a good thing.  And brands that encourage people to engage I predict will be the winners in the long term.

Anyway, watch their video, it is better than I can type here – what do you think?

Tags: SEO, SMO, Social Media

Just in case you were wondering! You can find out here. I have been asked this question a few times recently and thought I would just share.

Delete from Facebook >>

Tags: Facebook, Social Media

My take on why social media can be good for SEO and SEOs.

Obviously, this is not an exhaustive list. And should not be the totality of social media. SM used well can help to achieve objectives but only as a tactic and not the end in its own right.

You still need to have a good site/product/service etc etc to win!

Heres the 5 I can think of this Tuesday evening.

1. It gets your brand out there and raises brand searches, which you should rank for.
2. It gets you noticed by a larger audience, who may be influential online people or even real customers.
3. These social sites are appearing in the SERPs. Need to get yourself everywhere, all of the time!
4. Being seen to be doing things! Making your company look innovative.
5. Oh and its more fun than your day job!

Any more?

Tags: Fun, SEO, Social Media, Strategy, Twitter, why bother?

I still find it exciting when I find a new and innovative new site.  This new one Addict-o-matic who name is pretty accurate is a one-stop-shop for all the different sources of information from blogs, news and the social sphere.  As a rugby fan, the example of keeping up to date with all the 6 nations actions is great.  Take a look for yourself and if you like, let us know what you think.

See my example of six nations rugby on Addict-o-matic >>

Tags: Addict-o-matic, Search Engines, SEO, Social Media, Twitter

This is a video created by one of my sister sites – Venere. It shows that a relatively unknown brand can get their brand infront of nearly 40k people for under a grand.  Take a look and if you like it can you stumble/digg their blog site !

Link to YouTube >>

Tags: Link Bait, SEO, YouTube

Unlike when I was a teenager, I have been a late developer and finally Twittered.

So, if you have nothing better to do then you can Follow me >>

Tags: SEO, Social Media, Twitter