TED video: Eli Pariser: Beware online “filter bubbles”

Standard search is over. The web knows everything about you. Content is already being prioritized for you based on what you do, where you are and how you access it.

The ‘internet’ is showing us what they think we need, rather than necessarily what we need to see. If everything is prioritized for you, by your own actions or your network/friends. Who has the right to say what you cant see? Censorship or helpfulness? Can we trust algos choose what we should see and more importantly what to leave out.

Check out this video. It should make you think. This is helping form my 2013 strategies. Personalisation is definitely on steroids now and will as a marketer we need to get ourselves included rather than accidently omitted. And personally, not to just accepted and to quote Eli Pariser, not to get stuck in my “filter bubble”.

About Adrian Land

Adrian has been SEO'ing since '98 and is the Head of Inbound Marketing at My Destination and the Managing Partner of the Inbound & SEO performance agency SeSoMe.
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