A must read says Land
As a cover testimonial, I thought I would re-read it now that I have a physical copy, and I have to say I still like it.
It focuses on Google, but the principles apply easily to all regular search engines. It is an easy to read explanation of the key aspects of ethical, long term SEO best practices in words even a layman can understand.
They go on to explain the concepts from webots, duplicate content through to the importance of links in the Google ecosystem. There are few bits that on this time reading I have learnt. For example I never previously knew what a “hypernym” was ! There are many SEO books on the market and in my time I have read a number. This is definitely one of the best and that is why I was happy to put my name on the back cover. I would recommend this for beginner and advanced practitioner alike.
My quote on the back cover
Here is the full back cover:
Click to enlarge
If you fancy reading it yourself you can do via the link on the Search Johnston site.
