Those helpful folk at Google have written a really simple and easy to follow PDF to explain the basics of SEO and how to do this on a small site. It is worth a read. Here is a link to download their file. (549kb)
You might want to compare this to my article about common SEO mistakes.
Here are some other Google articles
- Explaination of how to understand the Search Engine Results Pages (SERPS) >>
- How to create a custom 404 >>
- How Google deals with non text assets on the page >>
- Advice on creating search engine friendly URLs >>
- Advice on dynamic pages >>
- Content analysis & sitemap detail feedback in their webmaster tools >>
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