Do you need excuses for why trading was bad or just to plan your campaigns properly.
Seasonality plays a big part of a campaigns success or failure so knowing when there is a public, religious or even a school holiday is essential.
One of the challenges my marketing colleagues have is that they run remote markets. They may be from that country, lived there for many years but I bet they don’t have a encyclopedic memory!
Choose your country from a drop down menu on Time and Date for a (ugly) list. You can look up individual events by destination or country on What’s on When, a Frommer’s company. You can try to be clever and use Google squared, see this UK Holidays example.
But my current favourite, mainly as it is very clear and I like grids is International holiday calendar (this link goes to UK focus, year = 2010) calendar from Swiss Post.
Screen grab of International Holiday Calendar
If you have any others let me know and I will add them here.
