Comments on: SEO New Year Resolutions for 2010 http://www.adrianland.co.uk/seo/seo-new-year-resolutions-2010/ SEO, PPC/SEM, Social Media, Analytics thoughts and opinions from inside the corporate world Sun, 08 Aug 2010 09:23:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Internet Marketing Agency http://www.adrianland.co.uk/seo/seo-new-year-resolutions-2010/comment-page-1/#comment-643 Internet Marketing Agency Fri, 19 Feb 2010 18:04:48 +0000 http://www.adrianland.co.uk/?p=616#comment-643 For me its always been about conversion. If you are driving traffic that doesn't convert you are wasting your time. Everything should boil down to the bottom line. All recommendations and actions taken should be performed to improve ROI. For me its always been about conversion. If you are driving traffic that doesn’t convert you are wasting your time. Everything should boil down to the bottom line. All recommendations and actions taken should be performed to improve ROI.

]]> By: Shopping Online http://www.adrianland.co.uk/seo/seo-new-year-resolutions-2010/comment-page-1/#comment-640 Shopping Online Tue, 12 Jan 2010 14:41:10 +0000 http://www.adrianland.co.uk/?p=616#comment-640 Enter what I call “SEO 2.0.” You will no longer be optimizing YOUR site for search, but rather optimizing THE WEB for searches you want to win. You will need to establish sufficient “outposts” in the form of blogs, content communities (YouTube, Flickr, SlideShare, etc.), social networks (Facebook, LinkedIn, Twitter), all doing your SEO bidding for you, and driving traffic back to your home base, or Web site (in many cases). The more of these outposts you employ to win coveted search results, the more you will be gaining a share of the voice away from your competitors. Without them, your competition can have at it. The more content you own, the more searches you can win. When someone does a search for your company name, your site and its various outposts should own the entire first page. The same efforts and objectives should be applied to searches on keywords relevant to your industry. Search is still the center of the Web universe. That is where questions get answers, goods and services get found, and companies establish foothold. SEO isn’t any less important, in my opinion…it’s just changing. Enter what I call “SEO 2.0.” You will no longer be optimizing YOUR site for search, but rather optimizing THE WEB for searches you want to win. You will need to establish sufficient “outposts” in the form of blogs, content communities (YouTube, Flickr, SlideShare, etc.), social networks (Facebook, LinkedIn, Twitter), all doing your SEO bidding for you, and driving traffic back to your home base, or Web site (in many cases). The more of these outposts you employ to win coveted search results, the more you will be gaining a share of the voice away from your competitors. Without them, your competition can have at it. The more content you own, the more searches you can win. When someone does a search for your company name, your site and its various outposts should own the entire first page. The same efforts and objectives should be applied to searches on keywords relevant to your industry.

Search is still the center of the Web universe. That is where questions get answers, goods and services get found, and companies establish foothold. SEO isn’t any less important, in my opinion…it’s just changing.

]]>