Tag Archives: 101

How to build a business case

If you work in a large company you probably are familiar with having to prioritise.  And if, like me, you work with a year long technology roadmap to make any change you need to build a case. I have found … Continue reading

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Google’s SEO Starter Guide

Those helpful folk at Google have written a really simple and easy to follow PDF to explain the basics of SEO and how to do this on a small site.  It is worth a read.  Here is a link to … Continue reading

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What is SEO?

One of my responsibilities as a corporate SEO is to explain what SEO is.  This is quite often to lay-men/women who have an genuine interest and occasionally whom have been told to have an interest! SEO has become a mainstream … Continue reading

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A SEO site audit

his is my essay plan on what I would put in a site audit.  Obviously there are extra bits that you may need depending on the type of site you are working on.  But this is meant to be a … Continue reading

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What is RSS? and how can it be used?

What is RSS. ? Well you may of seen this logo appear on websites and espexially sites that update their content very frequently. It is defined as ‘Really Simple Syndication’. It means sharing data. What does that mean I still … Continue reading

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