What are they and why are they important?
When you request a URL or an element within a page, your browser you send a request. The magic of the tinter-web happens and the server you end up on sends back the content, with a response code, that communicates with your computer and confirms success/failure or [...]
If you work in a large company you probably are familiar with having to prioritise. And if, like me, you work with a year long technology roadmap to make any change you need to build a case.
I have found the best way to build this case, is to use these 4 criteria.
Those helpful folk at Google have written a really simple and easy to follow PDF to explain the basics of SEO and how to do this on a small site. It is worth a read. Here is a link to download their file. (549kb)
You might want to compare this to my article about common [...]