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Interesting reading 2009-06-26

A huge pile of reading!

So what from my reading has stood out this week?

My stance on content is to produce helpful, informative and engaging content. That keyword research tools are used to help design the angle of the page, but not to lead the final content. There was a great article on [...]

CTR from the SERPs

A common question is what is the click through rate from the search engine results pages.  This is obviously very important when you are trying to justify the investment in moving individual words or phrases.

Over time I have seen quite a few studies.  And I have taken 4 I like and blended them into [...]