So, the clear long term direction is to keep making a quality, well written, engaging, fast site that people would choose to recommend to their friends and family and mention on social. So, no change there.
If you are doing things to game Google, which everyone has to [to some degree] as there is a [...]
Like many topics in SEO, it comes down to quality, moderation and balance. Aim for fewer, higher quality and normally it is deemeded worthwhile and wholesome. Too many, automated and low quality = bad = spammy.
Matt tells tells us
…it can be good
…but it could be bad
Like chocolate at Christmas [...]
I was trying to find some quick themes inside the Google’s announced updates via their Inside Search blog on their June and July updates post.
These are their published updates from June and July. I first tried to understand this post, by doing a crude, word cloud. Sometimes themes just poke their head up!