Tag Archives: How-to

How to make a simple positive “Waterfall chart”

If you ever need to produce “blue sky” ideas or have to explain causality then a waterfall chart can be a great way to show that graphically. Especially in the less slides in a deck is good world. I had … Continue reading

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Bing & Yahoo search alliance – migration has started for PPC

If you are running any search campaigns in the USA or Canada you should be aware that this week that Bing is starting to take over the natural search on “Yahoo search” results. And the migration of the Paid Search platform has started via a transition tool. Continue reading

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Online reputation management

How to make your companies reputation management plan – online version. Now some of this will depend on your industry and I don’t claim to be an expert in everything, well almost everything ! This post is meant to be … Continue reading

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Types of Link Bait

Obtaining links to your site (still important as of today) is hard work. We all know the obvious methods and some of you may know some other more advanced techniques too. A commonly used term in the “be creative and … Continue reading

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How do I find out what is going on in European travel?

I am a search marketer in the travel sector, I have to confess I don’t know as much about travel as I should. I have traveled and I like holidays! I also know how the travel industry infrastructure works and … Continue reading

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