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Penguin 2.0 and future Google changes

So, the clear long term direction is to keep making a quality, well written, engaging, fast site that people would choose to recommend to their friends and family and mention on social. So, no change there.

If you are doing things to game Google, which everyone has to [to some degree] as there is a [...]

Relevance over ccTLDs

So, relevance wins over TLDs.  Who would have guessed !?

As part of the caffeine update, lots of us saw many .com’s appearing over the top of co.uk’s etc etc.  If you mix the Vince update with Caffeine you get a wired Vince and dot coms able to rank when the previous ground swell of [...]

Brand algo changes on Google?

If you listen carefully to the video from Matt Cutts, he says No.   I have seen a few posts about this topic now and thought I better pay attention as I work for a fairly well known brand.

Cutts talks about this being one of 3 to 4 hundred changes they normally make a year [...]