If you are running any search campaigns in the USA or Canada you should be aware that this week that Bing is starting to take over the natural search on “Yahoo search” results. And the migration of the Paid Search platform has started via a transition tool. [...]
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Google adwords on Trademark policy changes again The big G announced on the 4th of August 2010 via a press conference and their blog. Last year in the US, advertisers were allowed to use trademarks in their adverts even though they were not the trademark owner. This helped resellers, wholesalers, value add products and competitors. [...] More evidence that you will never ever, ever need to leave Google. We can see that the Comparison ads are back for all to see. I wrote some notes about a trial of this in a previous post almost a year ago >> If you go to Google.com for Mortgages you will see this type of [...] |
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