A must read says Land
The book: “50 Ways To Make Google Love Your Website” by Steve Johnston and Liam McGee, is pretty good.
As a cover testimonial, I thought I would re-read it now that I have a physical copy, and I have to say I still like it.
It focuses on Google, but [...]






Types of searches – Navigational, Informational and Transactional
Here are some definitions of the 3 main kinds of searches that a user might do. They are important as they hold the intent of the users and if you believe this, might influence the response and what is relevant results from a search engine!.
Navigational Search A navigational search is a specified [...]