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While I was away on holiday!

I took a (well deserved) week off and went to Turkey for a all-inclusive holiday with the family. And while I was gone Google decided to launch a new product. So, back in the office there are a barrage of questions from marketers, management and analytics folks about Google Instant and the impact it might [...]

Online reputation management

Does your reputation need a life-line?

How to make your companies reputation management plan – online version.

Now some of this will depend on your industry and I don’t claim to be an expert in everything, well almost everything ! This post is meant to be a generic plan, a list of ideas or [...]

Types of Link Bait

Do you need bait to get a link?

Obtaining links to your site (still important as of today) is hard work. We all know the obvious methods and some of you may know some other more advanced techniques too. A commonly used term in the “be creative and people will link to you” approach [...]