Did you know the new thing in travel if you don’t have time for a weekend break? Try a ”Nanobreak”.
In a recent press release from Hotels.com they explain from their extensive data that people are not cancelling their holidays, but instead are changing where they go, and for how long for. In the Nanobreaks release they talk about a 29% Year on Year increase in people looking for a single night stay. Previously people would go Friday and come back on a Sunday. Now people are going early Saturday til late on Sunday to squeeze the most out of their trip.
From a UK perspective, the winners are cities like Bournemouth, Brighton, Edingburgh and London. But also people are taking advantage of some great airfares and travelling to Marrekesch, Venice, Rome, Copenhagen and Nice.
So much so, Hotels.com are currently running a social media campaign around “Nanobreaks” and their onsite page explains it here.
It seems that people are resilent and wont give up on holidays, but will just change where and when they go.